Wattpad Launches Publishing Division

Wattpad Books will launch this fall with six young adult titles. According to the company, the six stories on the initial list collectively accumulated more than 100 million reading minutes from the general public in 2018. Gardner told PW that Wattpad decided to aim its first list at the YA market because, while it has a diverse audience, the vast majority fall in the Millennial and Gen Z categories. She added the future lists will expand to include "various demographics within our network."