The Millions Will Live on, But the Indie Book Blog Is Dead

Back then, the Millions was just one site among many, at a time when every 20-something with something to say was self-publishing it online. Starting a blog was the last decade's equivalent of launching a podcast, the go-to (generally unpaid) side hustle for young people with a lot of opinions. But over the next ten years, fueled by Magee's relentless enthusiasm and not much else, the Millions grew into a unique and remarkable place. As of last year, the site was revered by almost everyone who cared about books, a coveted outlet for book publicists and marketers and a launching pad for the careers of multiple literary stars. Yet it retained the indie credibility of a passion project run by industry outsiders.