24 November 2014
The day began with three different words: content, community and commerce. Keynote George Berkowski set the tone with a challenging talk sayings that publishers needed to focus on other entertainment companies as their main rivals, not other publishing houses.
"You are not in the same industry, but the people who are reading Fifty Shades of Grey and The Hunger Games are the same people sat on the tube reading BuzzFeed and every day. You have got to figure out who your competitors are. They are not the big five. They are not the independent publishers. They are the people trying to get people's attention and doing it in a flashy way, with whizzbang and candy floating over your screen."
