HarperCollins UK boss tells publishers: take storytelling back from digital rivals | Books | theguardian.com

Publishers have historically been the most innovative and creative of organisations," he said. "But I think that when it came to the digital revolution we came to a point where we stopped innovating and creating. We thought, we've done an ebook and that is what it is. "Have others stolen a march on us? Yes, absolutely. There are now people competing with us who five or 10 years ago were not on our radars. "My predecessor used to say publishers are becoming digital content developers. I always used to think she ought to add that digital content developers are becoming publishers."