'Character is crucial.'
‘Everything hinges on character. Plot is important, but character is crucial. Character is best revealed through action. Someone pulls a gun on your hero. How do they react? Fight or flight? Their character will determine. Complex characters are gold. A hero whose first reaction is flight but who plausibly stands and fights is way more interesting. People your world with characters who will feed off each other, the dynamics between them generating story. "Interesting" trumps "likeable" every time.
Mike Bullen, British scriptwriter, who has written the successful series Life Begins, Cold Feet and All about George, as well as a novel, Trust.