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Comment from the book world in April 2021

April 2021

‘Technology is shifting more power to the hands of authors'

19 April 2021

‘We leverage technology to discover hidden talents based entirely on the merits of their work, and less on other dimensions which might have been blockers with traditional publishing (maybe some authors have amazing manuscripts, but are not good at sales and therefore struggle to get their foot in the door, whereas our approach truly democratises the whole experience for authors). We are also able to move extremely fast, publishing a book within just a couple of weeks of signing the content.

Technology is shifting more power to the hands of authors, who now have more options for what they can do with their manuscripts. Everything from the choice of publishing channels, to content formats, but also increasing the quality of their content using tools which perhaps would have been cost prohibitive to them in the past.

Authors also want to reach as large an audience as possible. This is increasingly possible and becoming easier due to technology and digitisation of content. The easier it gets, the less reliant authors are on traditional publishing houses to reach these large audiences.

Ali Albazaz, founder and CEO of Inkitt in 'The Power of Self-Publishing', Bookbrunch (behind the paywall)


'The stuff of great books.’

5 April 2021

‘When an editor works with an author, she cannot help seeing into the medicine cabinet of his soul. All the terrible emotions, the desire for vindications, the paranoia, and the projection are bottled in there, along with all the excesses of envy, desire for revenge, all the hypochondriacal responses, rituals, defenses, and the twin obsessions with sex and money. It other words, the stuff of great books.'

Betsy Lerner, editor, agent, and author, whose best-known book is The Forest for the Trees, ‘about writing, publishing and what makes writers tick' but who has also published The Bridge Ladies, Once Upon A Time and Food Loathing