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'The freedom of self-publishing'

20 November 2023

‘My success, I believe, stems from a combination of factors. Firstly, the freedom of self-publishing allowed me to explore and cater to my niche without being constrained by traditional publishing expectations. This direct connexion to readers, without intermediaries, provided invaluable feedback, enabling me to refine and better my work. Secondly, being proactive in leveraging social media and other marketing tools has enabled me to build a strong reader community. Authenticity and a strong personal connection with my audience have been key.

Traditional publishers could learn the importance of agility and flexibility from my journey. In a rapidly changing market, quick decision-making, experimenting with new platforms and strategies, and listening directly to readers can provide a competitive edge. Moreover, the essence of personal branding and fostering a direct, genuine relationship with readers can often be more potent than large-scale marketing campaigns.'

L J Ross, author of 29 books, including 20 books in the J C Ryan series, 4 in the Dr Alex Gregory series and 4 in the Summer Suspense series, in the Bookseller.