'What moves you'
'What moves you is usually what is going to move a reader - a reader who is interested in your work of course. I'm not a market research king, what I have to do is look to myself and write something that moves me and that I believe in. If it write something that is supposed to be sad; I literally need to be in tears. If I write something that I think is funny, I need to find it humorous; I need to be laughing. Really, I just pour my heart and soul into each of my stories and try to make the characters real.
So that's my thing, to look to myself, always look inside at what's moving me, what I am going through in my life at the moment. I might not realise until after I've written the book that such a huge part of myself has been invested in it, but they usually represent a place that I am at in my life.'
Cecelia Ahern, author of PS I Love You and four other novels, in the Bookseller