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'A brand is a job in its own right'

26 November 2012

'A brand is a job in its own right. You feel like you can't leave it. I'm very fond of Charlie and Lola but there was a time when I really just wanted it to end. You want to walk away because you want to get on with something else, but if you walk away you can't be sure how it might move without you...

(but isn't she rich enough to retire?) I don't think that's true. I used to feel pretty good about the book industry but the recession has hit authors in a big way. I didn't think it would hit children's publishing so strongly, but there's been such a big worldwide dip, it has affected everything.'

Lauren Child, author of the Charlie and Lola series, in the Sunday Telegraph