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The perils of large advances

22 January 2007

'Large advances attract huge publicity, not all of it good. Literary critics will be more inclined to review whether the book is value for money than whether it is a good read. An author who fails to match expectations will be judged by retailers, press and rival publishers as a disappointment and may carry the stigma of failing to deliver when their next work comes on the market. Far better to take less money from a publisher who shows real vision for your career as a writer and offers ideas on how to build you as a brand rather than a one or two hit wonder.'

Danuta Kean in MslexiaStylish and lively site for quarterly UK literary magazine read by 12,000 'committed' women writers. Good range of quality writing, information and advice with news, reviews, competitions and interviews, all presented in a friendly fashion. Praised by Helen Dunmore as 'astute, invigorating and above all an excellent read.'