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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market - Alison Baverstock | Work

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Extremely thorough handbook on book marketing, with especially good chapters on direct marketing and reaching specific interest markets. Our reviewer said: 'highly recommended for all self-publishers, authors and marketers in publishing, or anyone who wants to develop their book promotion skills.'

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0749431059
9780749431051
01-12-1999
£19.99
£62.52
292
Kogan Page
2,248,937

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