Skip to Content

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly | Work

  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : Space required after the Public Identifier in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SystemLiteral " or ' expected in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): Entity: line 1: parser error : SYSTEM or PUBLIC, the URI is missing in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
  • warning: SimpleXMLElement::__construct(): ^ in C:\Domains\writersservices.com\wwwroot\sites\all\modules\amazon\amazon.module on line 262.
amazon_http_request failed; op=ItemLookup, parameters=Array ( [ResponseGroup] => Variations,Images,ItemAttributes,OfferFull,Large,EditorialReview [ItemId] => 0709047703 [MerchantId] => All ) .

 

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.

 

Non-Fiction Writing

Browse The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly

0805011943
9780805011944
31-12-1990
£9.06
£19.64
351
Henry Holt & Company Inc
818,059

Writers Bookstall

Title Author(s) Publisher
White Ladder Diaries Ros Jay Red Audio Professional £15.31
Writer's Guide to Overcoming Rejection: Sales Course for the as Yet Unpublished Edward Baker Summersdale Publishers £7.99
Understanding Publishers' Contracts Michael Legat Robert Hale Ltd £8.99
Writing for Magazines (Writing Handbooks) Jill Dick A & C Black Publishers Ltd £16.99
Non-fiction Books: A Writer's Guide Michael Legat Robert Hale Ltd £7.99
The City of Devi Manil Suri Bloomsbury Publishing £16.99
Bestseller: Secrets of Successful Writing Celia Brayfield SAGE Publications Ltd £11.99
Eats shoots and leaves: The Zero Tolerance Approach to Punctuation Lynne Truss Profile Books £9.99
Writers' and Artists' Yearbook 2007 (Writers' & Artists' Yearbook) Ian Rankin A & C Black Publishers Ltd £14.99
Art Of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives Lajos Egri Touchstone £9.99
The Work Of Writing - Insights and Strategies for Academic and Professionals Elizabeth Rankin Jossey-Bass £21.99
The Family Trap Joanne Phillips Mirrorball Books £7.99
Writers on Writing Alison Gibbs Robert Hale Ltd £7.99
The Elements of Style William Strunk Jr., E. B. White Pearson £9.99
Oxford Dictionary of English Catherine Soanes, Angus Stevenson OUP Oxford £35.00
The Yorkshire Preface to the Bayeux Tapestry Chas Jones WritersPrintShop £9.00
Writing Out Your Life: A Guide to Writing Creative Autobiography Jo Stanley Scarlet Press £11.99
The Writer's Idea Book Jack Heffron F&W £19.99
Writing Horror Fiction (Writing Handbooks) G Smith Methuen Drama £15.99
Freelance Writing for Magazines and Newspapers: Breaking in without Selling out (Harperresource Book) Marcia Yudkin HarperReference £10.80

Search work