Skip to Content

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly | Work

amazon_http_request failed; op=ItemLookup, parameters=Array ( [ResponseGroup] => Variations,Images,ItemAttributes,OfferFull,Large,EditorialReview [ItemId] => 0709047703 [MerchantId] => All ) .

 

Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work.

The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.

 

Non-Fiction Writing

Browse The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells - Robert W Bly

0805011943
9780805011944
31-12-1990
£9.06
£19.64
351
Henry Holt & Company Inc
818,059

Writers Bookstall

Title Author(s) Publisher
A Sikh Diplomat Gunwant Malik WritersPrintShop £30.00
Writers' Questions and Answers (Writers' Guides) Gordon Wells Allison & Busby £8.99
Poetry Writers' Yearbook 2008 Gordon Kerr, Hilary Lissenden A & C Black Publishers Ltd £14.99
Writing Poetry (Teach Yourself: writer's library) Matthew Sweeney, John Hartley Williams Teach Yourself Books £7.99
Art Of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives Lajos Egri Touchstone £9.99
White Ladder Diaries Ros Jay Red Audio Professional £15.31
Writing for Children (Books for Writers) Margaret Clark A & C Black Publishers Ltd £8.99
The Truth About Writing: An Essential Handbook for Novelists, Playwrights and Screenwriters Michael Allen Kingsfield Publications £12.99
Write from the Heart: Unleashing the Power of Your Creativity: Unleashing the Power of Creativity Hal Zina Bennett New World Library £11.17
Writing for the Web: Geeks' Edition (Self-Counsel writing series) Crawford Killian Roundhouse Publishing Ltd £16.99
Writers on Writing Alison Gibbs Robert Hale Ltd £7.99
Proofreading Plain and Simple (In Plain English Series) Debra May Cengage Learning £24.99
The Internet: A Writer's Guide Jane Dorner A & C Black Publishers Ltd £9.99
Writing for a Living (Writing Handbooks) Michael Legat A & C Black Publishers Ltd £8.99
Inspired creative writing: Secrets of the master wordsmiths Alexander Gordon Smith Infinite Ideas Limited £12.99
Writing for the Teenage Market (Books for Writers) Ann De Gale A & C Black Publishers Ltd £8.99
Revision: An Author's Guide Michael Legat Robert Hale Ltd £9.99
One Step Ahead: Publicity, Newspapers and Press Releases Alison Baverstock Oxford University Press £7.99
Put It In Writing: Learn How to Write Clearly, Quickly and Persuasively Albert M. Joseph McGraw-Hill Professional £8.99
The Small Press Guide 2003: The Complete Guide to Poetry and Small Press Magazines (Writers' Bookshop) James Feeke Writers' Bookshop £9.99

Search work