A new chapter for publishing? Book subscription services launch their own titles | Books | The Guardian

Book subscription services are magic. A few clicks of a form and a bunch of new books , selected by talented curators, turn up at your door - often with collectible perks such as special cover designs and art. In a world saturated by choice and trends, not only is the choosing done for you, but you'll often have a less conventional, better rounded and precious bookshelf collection to show for it.

This is presumably why there's a strong appetite for such services: UK fantasy subscription box FairyLoot has 569,000 followers on Instagram alone, and many bookshops have started sending out their own boxes.

Now, some of these businesses have decided not just to sell books, but to publish their own: In January, FairyLoot announced a collaboration with Transworld, a division of Penguin Random House, while last week Canada-based subscription service OwlCrate launched OwlCrate Press.