24 March 2025
Global turmoil permeated the London Book Fair this week, but was mostly muted by the overall enthusiasm of the crowds thronging packed aisles, panels, and staircases at the London Olympia. "I've run a lot of trade shows in a lot of industries. I have never seen a show fill up so fast in my whole life," Adam Ridgway, director of the London Book Fair, told PW. "The thing that caught me out was that by 9:30 Tuesday morning we were full. It really was like someone hit the accelerator, and it just kept going. I've never seen a show take off like that before."