Fiction Sales Grow, Nonfiction Declines Across International Book Markets

According to the analysis of 18 international territories, 16 markets showed significant revenue growth in fiction during 2024, with five countries reporting double-digit increases: India (+30.7%), Mexico (+20.7%), Brazil (+16.4%), Spain (+12.0%), and Portugal (+11.4%).

The report highlights a contrasting picture for nonfiction, where sales grew in only six regions, mostly at lower rates than fiction. Unit sales of children's and young adult titles showed mixed results, but managed gains in nine territories.

"Strong-selling novels and continuously rising prices have partially offset the weaker performance of the nonfiction segment," GfK Entertainment and NielsenIQ BookData noted in their joint report.