In a lot of ways, it's never been harder to convince kids to pick up a book over a phone or iPad. But worrying about declining literacy rates and reading test scores - that's adults' business. And Mac The time when computers were toys for bright boys and had names like Apple, Tangerine or Pet are history. Apple evolved into Mac or Macintosh after a brief flirtation with the lovely Lisa. The original company name lives on in the website title for the Mac. Downloads http://www.info.apple.com/support/downloads.html
"We're never going to win the argument that you should read a book because it's good for you," he said. "This isn't why kids read."