Why Are Debut Novels Failing to Launch?

On the Road was not Jack Kerouac's first novel, but you'd be forgiven for thinking as much.

Though 1957's On the Road is widely considered to be Kerouac's "debut," the author's first novel, The Town and the City, was in fact published in 1950. By all measures, it flopped. Between that book and the launch of On the Road, Kerouac started working with the literary agent Sterling Lord, who believed he could be the voice of his generation and laid the groundwork for his public reception as such. What, exactly, did Sterling Lord do to prime Kerouac's audience? From 1953 to 1957, he leveraged his own professional connections to place excerpts of On the Road in magazines like The Paris Review and New World Writing, building hype for the young novelist's next book. This is common practice today, but in the fifties, it was a novel solution to the name-recognition problem faced by unknown writers.