Getting AI to Behave—and How We Can Find Out When It Doesn’t

But when generative AI burst onto the scene a few months ago, the shock was on a different level. Generative AI can now generate text and images from a simple one-sentence prompt. It's even creating realistic videos. What next?

There's no denying the many implications around AI. But for this column, I'll focus on just one that represents a serious threat to authors and publishers: the creation of fake books. For the publishing business, concerns about a sudden tsunami of fake books clogging the marketplace are very real. AI today is capable of credibly emulating authors. But even awful fake books can compete with real books from real publishers.