We're living in a new age of discovery. One in which readers are more quickly and organically discovering new books and authors. And yes, I'm talking about how TikTok, Instagram, YouTube and social media in general have emerged as the premier way for readers to build/join communities, and for authors to connect with their fans. We saw a huge spike in reading nationwide (and worldwide) during the pandemic, and while consumer trends and preferences have evolved since then, many people, at least in the US, are still reading in greater numbers than ever before. So naturally this is going to lead to more readers seeking out and discussing books online, sharing their favourite authors and creating these rapidly growing fan communities.
The Bookseller - Trade Interviews - Q&A: Dominique Raccah
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