Why popular book titles all use the same weirdly specific formula.

In 2017, we learned that Eleanor Oliphant was completely fine. As you may recall, there was a bestselling novel all about it, titled, appropriately enough, Eleanor Oliphant Is Completely Fine. Soon, a wave of syntactically similar book titles followed, all involving simple sentences containing the female protagonist's name: Evvie Drake started over. Florence Adler swam forever. Eliza started a rumor. Britt-Marie was here. And this year, female protagonists of novels are doing more things than ever, as evidenced by a flood of new and upcoming book titles: Delphine Jones Takes a Chance, Tracy Flick Can't Win, Lucie Yi Is Not a Romantic, Kamila Knows Best, Nora Goes Off Script, Finlay Donovan Knocks 'Em Dead, and Carrie Soto Is Back, to name just a few.