An Author’s Dilemma: How to Write Across Genres While Maintaining Your ‘Brand’ ‹ CrimeReads

We might ask ourselves... Do we write in a specific genre because it aligns with our interests, personality, and expertise? Do we limit ourselves to a specific genre because we have already established it as our brand? Do we adapt our brand to fit the stories we want to write?

The farther an author strays out of a specific category, the more challenging we become to brand. Some authors address this challenge by creating pen names for different genres of work. I'm more interested in how we can unify works in multiple genres under one overarching brand. In order to accomplish this, we need a clear understanding about what this means.