What book trends and what will be the "big book" of the fair are key questions that one always asks at the beginning of any Frankfurt Book FairWorld's largest trade fair for books; held annually mid-October at Frankfurt Trade Fair, Germany; First three days exclusively for trade visitors; general public can attend last two.. On October 11 and 12, the Frankfurt Book Fair launched its virtual conference program, dubbed the Frankfurt Conference, which sought to give a preview of the hottest topics for discussion.
The general topic of discussion was industry trends and, in particular, best practices for selling a variety of translation around the world. "In general the market for translated fiction is buoyant," Francois von Hurter, co-founder of Bitter Lemon Press, a U.K. publishing house focused on translated crime novels, said. "The old saw about only 3% of the books in the U.K. and U.S. are from translation is no longer accurate and that changed in the last few years, influenced, obviously, by sales of people like Elena Ferrante and Karl Ove Knausgård."
