3 May 2021
When The Tipping Point was published in 2000, it marked a sea change in the world of books. Selling over a million copies, Malcolm Gladwell's "biography of an idea" convinced publishers that, told well, readers could and would read serious books about economics and social change and history and science and business. A new genre of silo-busting, multi-disciplinary non-fiction was born. And even though it drew largely from academic research, it wasn't stodgy, it was fun. And its central thesis - "there is a simple way to package information that, under the right circumstances, can make it irresistible" was broad enough to talk about over a beer. Suddenly books about ideas were cool.
