'It's a mega year!': book trade braces for autumn onslaught of major new titles | Books | The Guardian

Autumn is the busiest time of the year in books, with publishers bringing out their biggest titles in the hope of hitting the Christmas jackpot on what has been dubbed "Super Thursday" by the book trade. But this year, the closure of bookshops for more than two months due to the pandemic means that many of the titles held back over the summer are now due to hit shelves this autumn, with a series of what trade magazine the Bookseller called "mini-Super Thursdays" lining up across September and October.