The Art of the Book Review Query

1. IDENTIFY TARGETS

This is the most important part of the process. You only want to approach reviewers who are at the "top of the mountain" in terms of the influence they have over potential book buyers and readers. That's why it's so important to know who potential readers are, and who influences them.

And you shouldn't put limits on yourself. Instead, think of the perfect review or testimonial-the one that could really affect book sales-and what it would look like on the cover of your book or in the first paragraph of a press release. Then, go for it, and make sure to include the influencers identified on the list of reviewers and bloggers to contact.