Ten Tips for Autopilot E-book Marketing

Editing Turbocharges Word of Mouth

Good books aren't good enough anymore. An author only gets one chance to wow a new reader with a five-star reading experience. It's the five-star read that leads to the ultimate form of autopilot marketing: reader word-of-mouth. To maximize reader satisfaction, hire a professional editor, preferably one with experience editing other books that became bestsellers in the same genre or category. There are multiple types of editing: developmental editing, copy editing, and proofing. Each is critically important, and none can be skipped. Developmental editing is the most expensive but will have the biggest impact on reader satisfaction.