Nowadays, the ebook has a reputation for technological conservatism - so it is easy to forget that there was significant anticipation for the Kindle's arrival ten years ago.
In a 2009 editorial, The Bookseller declared the device was "a giant leap for all". The Kindle was frequently compared to the iPod's transformative effect on the music industry. No wonder - the ebook format promised several advantages. Users could adjust typographic settings for improved accessibility; there was an increased level of portability; and the move to digital distribution promised the ability to purchase publishers' extensive back catalogues.