6 November 2017
I recently attended a literary festival, where I met a successful food author whose career had included regular appearances on popular radio shows and television networks across the U.S. Her most recent book, however, failed to get that same level of exposure, so after a falling-out with her publisher, she chose to self-publish her latest as an e-book.
The results were disappointing, she complained. There were no reviews or spots on Good Morning America. No one, it seemed, was even aware that her new book existed. "I put it out there and nothing happened," she said. "I'm a writer, not a marketer. It's not my job to do that work."
She also chose not to hire a publicist. Without one, I wondered, who but she would promote her book?
