Cover versions: why are UK and US book jackets often so different? | Books | The Guardian

One jacket designer, Stuart Bache, says the gulf between British and US design has narrowed in recent years, especially in literary fiction. Traditionally, US design tended towards literal interpretation, driven, Bache believes, by the complexity of the US market: the image that motivates readers in southern California to pick up a copy of a book is likely to be different to what appeals to readers in South Carolina. As a result, US jackets have tended to appeal to the lowest common denominator, and that does not make for good design.