Marketing and Publishing Checklists for Writers | Jane Friedman

A checklist attempts to formalize and put into tangible terms someone's expert practice or knowledge, so that everyone can access and benefit from it. Sometimes it works. Sometimes it doesn't. There's a lot that a checklist is challenged to convey, such as: What are the exceptions or alternatives to these steps, if any? What skills are involved in proper execution of this checklist? If one step gets executed poorly, how does that affect success on the overall project? When embarking on a process that is new or unfamiliar, often you don't know what you don't know. A checklist, at the very least, will help you recognize what you don't know, so that many months later, you're not beating yourself up for complete ignorance.