Children's Book Summit: Nielsen on Kids, Their Trends, and Their Parents

David Kleeman of Dubit spent a good deal of time talking about discoverability issues persisting, with 78 percent of surveyed youngsters saying they're frustrated in trying to find the "right" thing to read. He pointed to such powerhouses as Lego, which "crosses kids' lives from the physical to the digital." Kleeman also brought forward a fascinating concept of "emotional scheduling" on the parts of kids whose receptivity to various forms of content shift according to time of day and place - home, school, etc. "Emotional scheduling," Kleeman said, "is good news for classic content, trend-setters, and platform operators," parts of the market that reference tradition, habit, stability. One of his best examples is a Danish kids' television channel that at night shows loops of its characters - asleep.