As I speak to the illustrator, writer and political cartoonist Chris Riddell - who has just been appointed the ninth Waterstones Children's Laureate - he is drawing, on a press release, a picture of himself drawing on a press release.
"Very meta, isn't it?" he remarks.
He is living up to his own suggestion that everyone "draw every day" - not meant as a finger-wagging injunction, he says. He doesn't want to create another thing for parents to feel guilty about, or detract from time spent sharing books. "It's more: 'have you tried it?'" He thinks drawing together, like reading together, is a bonding experience. "My sketchbook is not sacrosanct and my children" - he has three - "would draw on one page while I drew on the other. It was something we shared."