23 March 2015
"As a developer, you get involved with everything," says Derrick Schultz, Director of Developer Experience at the digital publisher Atavist. Previously, he served as a developer with Open Air Publishing - which was one of the first publishers to license the Inkling platform - and then at the short-lived Atavist Books. Each experience has given him some insight into how to reach out to readers and market to them online, something that requires new thinking almost each and every day.
