It's almost 2015, and so much in the publishing industry remains in flux, from publishers' distribution channels to their methods of driving consumer awareness and discovery-even book content itself.
From a marketing perspective, many of the techniques, platforms and strategies publishers implement to approach the market are continuing to evolve at a sometimes surprising pace as well. (Who was really marketing through Pinterest or Instagram even two or three years ago?) More often than not, those changes increase the number of choices publishers need to make to market effectively: online vs. ‘real' world; email vs. social media vs. paid advertising vs. mobile vs. content; budgets for overall marketing efforts vs. those for specific books. The list could very well be endless.
