What's the impact of social media on book sales? Yesterday, The Bookseller co-hosted an event at YouTube looking at the ways the channel is influencing the business of books.
As Pete Stower, who works in the content partnerships at YouTube, said at the event: "People are uploading more and more video than ever - about 100 hours is uploaded every single minute. We are also watching more and more, watch time is growing 50% a year." He commented: "To not have a strategy related to YouTube is a missed opportunity."
But that does not mean it will be easy for publishers to come up with the right strategy. With so much new content uploaded every minute, the big questions are about how publishers differentiate their content, make it discoverable, and more importantly how they measure the return on investment. There are no simple answers to any of these questions.
