Virtual Sci-Fi Book Festival Makes Backlist Sexy Again - Publishing Perspectives

I guess the learnings are fairly obvious, we are all in the business of putting books into more hands. We don't buy books from only one publisher, so why would we think our readers do? We can work effectively cross-imprint, cross-publisher, even cross-continents; these are OUR challenges that we don't need to worry the reader about (and they're not interested in anyway). As publishers, we are insanely content-rich and have some huge brands to work with (authors = brands) and we need to find new and exciting ways to pull readers to us and keep them engaged enough to stick around.