26 August 2013
For the last six weeks following the dismissal of William Lynch as the company's CEO there have been a slew of articles eulogizing Barnes & Noble.
The story appears to be simple and straightforward: starting in 2009, after years of losing market share to Amazon and the launch of the Kindle, Barnes and Noble (B&N) - America's dominant bookstore chain - tried to turn itself into a tech company and this, in retrospect, is now viewed as a grave mistake.
But was it really? Well, yes and no.