30 May 2022
The age old conundrum of which came first, the chicken or the egg, can definitely be applied to author branding and the genres across which an author writes. While many authors establish a brand based on the books they write, others write books (especially non-fiction) inspired by an existing brand. Since what we want to write and who we are as people can evolve over time, it becomes hard to tell which came first or which is leading our literary evolution.