22 July 2019
For many indie authors, book marketing has become synonymous with social media activity. The effectiveness of marketing a book depends on likes, comments, retweets, and pins-all methods of interacting with content in the online social world.
Although video has exploded as a favorite form for sharing across social networks, a lot of the content that lies behind the links we see on social outlets is still text-based articles from blogs. This is especially true of authoritative information used for problem solving.