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Changing the way people consume content

30 November 2009

'In the digital world, there is more volume out there, a lot of competing forms of media, a lot more noise. So is very hard to get noticed unless you can market your content. Like some record labels are now doing, that is what book publishers can do - use their brands to focus people's attention on their product...

The main thing the music business didn't realise at first is that digitalisation isn't about distributing the same content in another way. It changes the way people consume content and what is consumed.'

Danny Ryan, intellectual property specialist at LEGC, in the Bookseller