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What makes an agent decide to take on a new client?

17 October 2005

'That's an impossible question to answer. You know it when you see it. Something just makes you feel 'must have' - you think 'wow'! You have the little tingle at the back of your neck. All of those things happen, and you just know. You've just got to fall for it in such a big way that you're bowled over, you have to run with it, it thrills you. You've got to feel those emotions, I think, really.'

Sophie Hicks, joint MD of the Ed Victor Agency, in Publishing News