Online marketing

Since the pandemic arrived in early 2020, the entirety of the publishing community has turned its eye toward online events as a key way to spread word of mouth about books. And a lot continues to ride on the success of these events. Yet how many authors have been effectively trained in staging a meaningful online event-especially one that translates into sales?  Read more

Before the stay-at-home orders came down in Baltimore, the last thing I did in person was participate in a panel conversation about-ironically-"art and the apocalypse." In retrospect, we should have cancelled, but the threat in Maryland still felt surreal; those were the days when it seemed like we could beat the pandemic by washing our hands.

Getting traction for your online presence-especially a new website or blog-can feel like an impossible task when you're an unknown writer. I remember how slow it was to build an audience for myself, even during the halcyon days of blogging, and even while affiliated with a well-known brand such as Writer's Digest.  Read more

The biggest issue I hear from people struggling with online marketing is TIME. Many writers struggle to balance social media and writing or creative work. Since we don't have the option to go back before the age of Twitter, we are left with a few options.  Read more