Online book promotion

They arrive after school, still in their uniforms, in groups of up to 12. Mr Rubbo says the number of teenage girls coming to buy books has "increased exponentially".

What's going on? Well, ladies and gentlemen, reading is cool again. A growing online community of young book lovers emerged out of the video-sharing app TikTok during the pandemic.  Read more

I have my own company, Alex Hippisley-Cox PR Ltd, and I handle the PR, Marketing and Communications for a number of book industry clients including Frankfurter Buchmesse (for the UK), the Chalke Valley History Festival, Bitter Lemon Press and the LoveReading LitFest.

Literary Events in Days of Yore  Read more

Until the 2010s, if you were reading, it generally meant you weren't doing it online. Though change had been in the offing, this was the decade that irreversibly altered how we consume text - when the smartphone transformed from a marvel to a staple. Suddenly, the sharpest cultural and political analysis came in the form of a distracted boyfriend meme.  Read more

As an increasing percentage of book sales move online-whether for print, e-book, or audio editions-marketing can involve and rely upon authors executing today's best practices for websites and digital media. This is true for traditional authors as much as it is for independent authors.  Read more