Commercial success

Gen Zers and millennials are putting creative twists on book clubs, driven by a renewed love of reading and a growing desire for off-screen connection.

The book-posting operations have had a huge market impact, but will publishing their own titles cost them their serendipitous magic?

Skewed interpretations of classic works are feeding the dark visions of tech moguls, from Musk to Thiel

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations jumping on board-skyrocketing bestsellers, reviving backlist titles and informing reading habits worldwide1.