The Bridgerton books got a makeover inspired by the steamy Netflix adaptation-the latest in a long line of redesigns that show how tricky marketing romance can be.
Well, friends, it's been another tough year. But as we wind down 2021, it is useful to remember the good parts, the pleasures small and large that got us through. And yes, a beautifully designed book can be one of those pleasures-especially when we're still spending more time at home than perhaps we would like.
Last fall, the Codex Group, a book audience research firm, conducted an online test to gauge how effective different book presentations were at getting consumers to browse books. More than 50 new and upcoming titles were included as part of the test, and nearly 4,000 book buyers took part. Read more
Book designer and author Joel Friedlander takes a look at pitfalls self-publishers face when doing their own book formatting, and explains how to avoid these mistakes in the first place.
We all judge books by their covers. A cover is the most important piece of marketing for any book. Publishers know this, which is why they have entire departments devoted to the design of book covers. Art departments do tons of market research, A/B testing, and usually go through several designs before deciding on a direction for a cover.
If you're looking for the most anticipated books of 2019, chances are your search will start with Google and end at Amazon. Chances are even better that one book cover will consistently jump off the screen: Marlon James's Black Leopard, Red Wolf, its graphic white title entwining with a writhing, jewel-toned print of a shape-shifting beast. Read more
We often can't help judging a book by its cover - but author Jojo Moyes says cliched cover designs are stopping potential readers from picking up books they might like.
Books, on the whole, are designed so readers think they know what they're getting before they even read a word - especially when it comes to those by, or aimed at, women.
Covers sell books. But in the case of Hillary Clinton's memoir What Happened, you can't help thinking that the book's sales in the UK are despite the jacket treatment, not because of it. Whereas the US jacket oozes the gravitas you expect from the woman who stood up to Donald Trump, the UK jacket has all the power of a shrugged "meh".
Before I saw the cover of my second novel, I worried about it. My greatest fear was this: A woman, looking out to sea. Her back is to the reader. Her hair is thrown up in a vague style that if nothing else can be described as "timeless." Her stance evokes a wistful, feminine longing-for a man, perhaps, or for a dinner she doesn't have to cook.
Jason Aaron Baca is good-looking, not handsome like the Ryans (Gosling and Reynolds) or rugged like Daniel Craig, who is fetching in a tailored Tom Ford suit. But when Mr. Baca, 42, slipped on a pair of dark aviator glasses recently, he looked remarkably like Tom Cruise in "Top Gun." Read more
'We've only been publishing for three years, having started just before the pandemic did... The digital vision we had formulated was vindicated and validated by the pandemic - but that doesn't mean it's not still relevant. As we grow, we're doing a bit more print, but we'll continue to adapt and survive.
In 2017, we learned that Eleanor Oliphant was completely fine. As you may recall, there was a bestselling novel all about it, titled, appropriately enough, Eleanor Oliphant Is Completely Fine. Soon, a wave of syntactically similar book titles followed, all involving simple sentences containing the female protagonist's name: Evvie Drake started over. Florence Adler swam forever. Read more
Kate Clanchy's memoir about teaching won the Orwell prize. Then, a year later, it became the centre of a storm that would engulf the lives of the author, her critics and dozens of people in the book trade. So what happened?
Writers buy plotting books by the dozen and do their best to create the plottiest plot that the world has ever seen. They stuff their novels with action-packed sword fights, explosions, fist fights, and screaming matches. Plot points, pinch points, and grandiose climaxes abound. Read more
In my 15 years of teaching English to hundreds of children in various parts of England, there are four books that have been on the curriculum in every school I have found myself in, with no exception: Of Mice and Men by John Steinbeck, Animal Farm by George Orwell, An Inspector Calls by JB Priestley and Private Peaceful by Michael Morpurgo. Read more
The Booker prize-winning author Bernardine Evaristo says she fears that publishers' interest in black authors may be only a "trend or fashion" that could wane unless the business becomes more diverse. Read more
Waterstones Children's Laureate Cressida Cowell has revealed the "transformative" impact on the pilot primary schools taking part in her "Life-changing Libraries" initiative, including an increase in a love of reading, motivation towards learning, well-being and feelings of self-worth. Read more
Every writer has had it drilled into them at some point. It's one of the most familiar bits of writing advice there is: "Write what you know." And it makes so much sense-it worked for John Grisham and Kathy Reichs, right?
Another May has come and gone without BookExpo or any other in-person, industrywide spring show taking its place. As the pandemic eases, more and more publishing and publishing-related conferences, meetings, and fairs are moving from online-only events to either in-person or hybrid affairs. Read more
Meanwhile, I was working on my column for Publishers WeeklyInternational news website of book publishing and bookselling including business news, reviews, bestseller lists, commentaries http://www.publishersweekly.com/. The theme: influencing readers-beyond BookTok. I certainly didn't expect to find a point of intersection with these two shows. Did I? Bear with me.
'I think what I love most [about writing] is that feeling that you really nailed something. I rarely feel it with a whole piece, but sometimes with a line you feel that it really captured what it is that you had inside you and you got it out for a stranger to read, someone who may never love you or meet you, but he or she is going to get that experience from that line.'