Most people would spike an idea if the business plan revealed negative numbers year after year. But Bibi Bakare-Yusuf is not most people. With precisely no entrepreneurial experience, she ignored the numbers, she says, "because I'm not a business woman" and, in 2006, launched Cassava Republic, a boutique publishing firm headquartered in Nigeria's capital city of Abuja.
'Ways of keeping readers reading'
'I guarantee you that no modern story scheme, even plotlessness, will give a reader genuine satisfaction, unless one of those old-fashioned plots is smuggled in somewhere. I don't praise plots as accurate representations of life, but as ways of keeping readers reading. Read more