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Brand

Are brands in decline?

3 February 2014

As recent figures have shown, this last year has shown the lowest sales for brand name authors for five years. It's easy to assume from this figure that it's all over for the big brands, in print at least, but the truth is that they have shown their durability over many years.  Read more

J K Rowling's surprise bestseller

22 July 2013

The revelation that Robert Galbraith was really J K Rowling and the huge subsequent demand for The Cuckoo's Calling have dominated the headlines this week.  Read more

Big brand authors still work

18 February 2013

Big brand name authors continue to play a major part as far as UK readers are concerned and many of these are American. Danielle Steel, author of 80 novels, is the only writer to have appeared in every annual list of most-borrowed books from libraries in the UK in the last 30 years. Her books were borrowed an astonishing 900,000 times from libraries last year.  Read more

Big deal for ghost-written books

17 December 2012

 The recent news of a £15m (over $24m) deal between Wilbur Smith and HarperCollins worldwide, a new publisher for the author, has caused some controversy this week. The deal is for six books but the Sunday Times claimed that Smith will not write them himself.  Read more

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