Here's a message of hope for all writers struggling
for a publishing deal. I'm not a novice writer - my first three novels
were published by Heinemann and its paperback imprints - but all my
certainties were dashed when I had finished my fourth, more literary, novel,
The Art of Falling. I found a new literary agent, who loved it - but
she could not place it with a publisher. Comments back invariably praised
the quality of writing, the wonderful structure and the strong story, but a
common theme was that it was a tricky one for Marketing and Sales, as it
fell between the Literary and the Commercial niches.As a compulsive
reader myself, I know that that's precisely where a really good book
should be, if you want good sales! In the end, all the rejections
steeped in praise for the novel and regret at the state of the market led me
to the answer.
I published the novel myself. Not through WritersServices, which
I'm sure would be just as good, but by setting up a tiny imprint through
another firm which has a self-publishing service as part of a mainstream
publishing business. It was the best thing I could have done: I regained
control, and I have to say that it has been my best publishing experience so
far.
I've proved that it is possible to produce a book comparable to those of
the big trade publishers - most people are not aware that it is
self-published. Obviously I've had to take on the marketing myself, but
that's common sense and fun too. The result? The breakthrough moment was
a wonderful (and unexpected) review in the Daily Mail which said:
"This is a superbly crafted novel which deserves to be called the next
Captain Corelli, or perhaps the new Birdsong." The Art of
Falling has gone from strength to strength, climbing up the Amazon
rankings at times far higher than similar books launched at the same time by
publishers who turned it down. Sales have been fantastic, I've made
back my investment, and I've signed with a major literary agency who are
bullish about the film rights.
It can be done. Yes, it's harder than ever to get a publishing deal
thanks to Sales and Marketing's love affair with celebrities who may or may
not be able to write books, and the tragic demise of the mid-list so crucial
to real authors and readers. But perhaps the technological advances that
have cut the costs of publishing are what will turn the tide. It's the
revenge of the infuriated yet determined writer!
Deborah Lawrenson, author of The Art of Falling, Stamp Publishing,
ISBN 0-95448791-5
This can be ordered in bookshops, through Amazon or from our
WritersBookshop.
Visit Deborah's website
www.deborah-lawrenson.co.uk
Deborah has also been very complimentary about WritersServices:
'You do a fantastic job giving writers at all stages access to the
kind of debate and encouragement that all of us - necessarily sitting at a
desk on our own much of the time - need at some time.'
© Deborah Lawrenson 2004