|
The company you keep
An analysis of the newsletter subscribers as at July 2006.
 |
The categories are broad - those who describe themselves as
workers or who are in education account for over half the subscribers. These
proportions have been constant over the years. |
|
|
This is how the subscribers categorise their writing status.
The number of non-writers subscribing is slowly declining and the number who
see themselves as full-time writers is steadily increasing. |
|
|
We are very proud of the number of long-term subscribers.
Every week we gain some and lose some. The highest loss rate is always
among those who have recently joined. A few cancel each year but we lose
most because their email goes dead. |
The information analysed was from the 3,010 subscribers who disclosed information.
We lose about 30% of the newsletter subscribers each year.
Because.....
We carry out regular culls of the subscribers
 | If your server reports you don't exist or the email is defunct |
| If your security system blocks the newsletter for 2 weeks - and a lot of
businesses do block emails |
then you will lose your subscription.
If this happens please sign up again.
| 
