 | Many writers hoping to be published turn to children’s books as an
easy option, but find that it is in fact one of the most difficult genres. |
 | The market for
children’s books is far from saturated, but competition is intense and to
arouse a publisher’s interest you need to produce work which is original in
content or approach, and which meets the demands of editors, librarians,
booksellers and parents (all of whom need to be considered at the same time as
the interests of the child). |
 | The primary requirement is that you should have a clear idea of the age group at which
your work is aimed. Vocabulary, content and length must be right on target. |
 | Children of this 21st century are more sophisticated than most of those in previous
generations, thanks to the ubiquitous television and the more liberal society
in which we live. Adults do not talk down to children as they used to, and pas
devant les enfants is rarely heard. Nevertheless, the vocabulary used in books
for four-year-olds is obviously restricted in comparison with that intended
for eight-year-olds, and in fact vocabularies change and increase as the child
grows. This does not mean that you cannot include a difficult word
occasionally, following in the footsteps, as it were, of Beatrix Potter’s
celebrated use of ‘soporific’. |
 | When considering the content of a book for children, political correctness is
essential. In
particular you should be careful to avoid sexism and racism. Be aware that we
live in a multi-racial society in which one-parent families are commonplace,
and that the days are long gone of books aimed at middle-class children living
in a nursery and looked after by a Nanny. |
 | The length of the text in children’s books varies from nil to 7,500 or more, depending on
the age which is aimed at. Check appropriate lengths in a library or bookshop.
Most picture story-books consist of 16 or 24 pages, four of which are used as
endpapers securing the printed pages to the boards in which they are bound. |
 | Books for younger children are always illustrated. Unless you are an artist of
outstanding ability you should not include your own pictures when submitting a
children’s book to a publisher, and that goes for relatives and friends too.
You can however indicate where illustrations should appear and what they
should depict. Publishers are good at marrying authors to suitable artists,
and vice versa. |
 | In books for children (and for that matter, those intended for adults)
it is important to
have heroes or heroines with whom the reader can identify. To write a
successful children’s book, the author must be aware of what it is like to
be a child. How long is it since you saw the underside of a table? In books
for older children, if there is a problem of some kind to be solved, the
solution must be found by the young people in the story, rather than by
grown-ups. |
 | It is probably wise to avoid anthropomorphic heroes and
heroines, which are currently out of favour, so The Tale of Timothy
Teapot, or Caroline Computer’s Christmas are
unlikely to appeal. And, with apologies to Ratty and Mole, and Pooh, and Peter
Rabbit, you should avoid giving human characteristics to animals, whether
alive or stuffed. |
 | When submitting work to publishers some writers (especially grandmothers) tell them that the
children to whom the material has been read loved every word. Publishers
regard such statements with caution, knowing that the relationship between the
reader and the read-to undoubtedly increases the pleasure the story gives. |